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When creating copy with ChatGPT & OpenAI it's important to select the right tonal and voice for your content. 


Here are just a few  possibilities that can be adopted when instructing AI.  


1. **Formal/Casual:** Formal tone involves strict adherence to grammatical rules, elaborate sentence structure, and precise vocabulary. Casual tone, on the other hand, is more conversational, often utilizing colloquial language and contractions. 


2. **Serious/Friendly**: Serious tone is straightforward, often devoid of humor or casual language, and used in more sober contexts. A friendly tone is personable, approachable, and often incorporates a conversational style to connect with readers.


3. **Optimistic/Pessimistic**: An optimistic tone highlights the positive aspects of a situation, while a pessimistic tone emphasizes challenges or negative aspects. 


4. **Professional/Scientific**: Professional tone is business-like, precise, and maintains a level of formality. Scientific tone is objective, precise, and utilizes technical language related to a specific scientific field.


5. **Concise**: A concise tone values brevity and clarity, aiming to convey information in as few words as possible while preserving the meaning and intent.


6. **Descriptive**: A descriptive tone utilizes vivid language and details to paint a picture and help the reader visualize the content.


7. **Persuasive/Informative**: A persuasive tone aims to convince the reader to accept a particular viewpoint or take a specific action. An informative tone seeks to educate the reader, presenting facts and data without attempting to sway the reader's opinion.


8. **Confident/Trustworthy**: A confident tone is assertive and authoritative, aiming to inspire belief in the reader. A trustworthy tone is honest, reliable, and aims to build credibility with the reader.


Remember, these are not strict categories but more like sliders on a scale. For instance, a piece of writing can be both formal and friendly, or professional yet concise. 


The specific blend of tone and voice would depend on the desired effect and the audience's needs.


So which tone do you use to get the best content output?










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